BEAUTY GLAM: Celebrate yourself!

Be yourself, because that's how you are most beautiful

We are breaking with common beauty ideals. Because perfection is just too boring. Don't let anyone tell you that you have to be different to be beautiful. You are beautiful just the way you are!

We celebrate the beauty of each and every individual - regardless of categories such as gender, sexuality, religion, age or weight. Because true beauty has nothing to do with social norms and ideals.

BEAUTY GLAM helps you emphasise your uniqueness and radiate from within. With highly effective skin care for the most beautiful person in the world. You.



If we rebel against beauty ideals,

then why cosmetics? 

We love beauty. And we don't believe its sole purpose is to conceal imperfections. Supposed flaws like wrinkles or blemishes don't take away from your beauty. But the fact is that our society is deeply influenced by ideals of beauty. Breaking away from these ideals often takes a little courage. The right skin care - and therefore beautiful, radiant skin - can contribute enormously to strengthening your self-confidence. And let's be honest: beauty is simply fun! Having a pampering skincare routine is also a form of self-love.

"In a society that profits from self-doubt, liking yourself is a rebellious act" - Caroline Caldwe

"Our vision is to celebrate beauty in all shapes and colours. Our products are for everyone - regardless of gender, sexuality, religion, age or weight."

- Karin Hock, Founder of BEAUTY GLAM


Made in Germany. At home in Hamburg. 

The BEAUTY GLAM brand belongs to the family business L.A.B. Cosmetics GmbH & Co. KG, which we have been running successfully for over 20 years. We have been on the market with BEAUTY GLAM since 2017, initially exclusively at Müller, and now in many different markets and on online platforms. Our goal: We want to produce vegan skincare that feels good - for everyone. We stand for diversity, for equality, for body positivity. We want you to feel good in your skin. With high-quality, vegan ingredients and a product range that caters to your individual skin needs - no matter the size of your wallet.


At BEAUTY GLAM, we want to help protect our planet. Therefore, we pay attention to short transport routes, produce in Germany and primarily use glass bottles for our products. In addition, we are a climate-neutral company and offset all CO2 emissions with certified climate protection projects. 




We love creating new products that make your life a little more beautiful and colourful every day. To do this, we only use well-tolerated, highly effective ingredients and produce 100% vegan skincare (products). We create products that are effective, affordable and tailored to your skin type. Products that deliver what they promise. Whether you have impure, sensitive or dry skin - we have the right care to bring your skin back into balance.